Instagram! Instagram! Instagram!
It is one of those platforms that I believe has evolved because of the people using it.
My first gram went out on January 17, 2013, it got 4 likes. It had 3 hashtags, that classic black border, those Lo-Fi hues and overly blurred background.
Over the past 5 years, I have tried everything, from white bordered squares to layouts, VSCO, Facetune, Boomerang, Video, Gifs, B&W feed, color picking, screenshots, regram/ reposts and even those reflected photos and layered photos.
I posted 4 times today across two accounts with entirely different motives.
Combined these 4 posts received well over 1500 impressions in less than 12 hours.
The last two posts of the day;
Linking one audience to the next and then my blog audience to my website.
These posts will be up all night and guaranteed will convert to more views on the Instagram Story and website overnight.
And this is like second nature to me now,
I see my social media as a CIRCLE 🔑, a MULTI-CHANNEL NETWORK
At each point, your audience should be able to link to what you are doing and then to the next thing. From your website to Instagram, from your Facebook Page to your mailing list.
Start posting strategically and working smart on your Instagram and you’ll see automatically how this impact your numbers and grows your conversions.
This is exactly what #TECHTUESDAY is about. I want to share with y’all things that I have taught myself and discovered through research. I share a passion for this and I want Y’all to use these to benefit your businesses, blogs, social media networks and more.
For the next couple of weeks, the series will focus on Instagram
Apps, tricks, and tips all to do with this platform.
The aim is to help y’all with your content and most importantly help you find your style on the gram. So make sure you subscribe as each post will build on the last.
Let’s get started.
Do you remember those days when you would put up a quick iPhone photo with the Valencia filter?
Oh, dear old Valencia! You were so good to us…
We are long past those days now.
Believe it or not, Valencia got me my first 80 likes on a double denim gram.
Hands up if you have ever deleted a photo from your feed because it doesn’t sit quite right with everything else?
Hands up if you have 50 edits of the same photo on your camera roll?
Hands up if you get a “Storage is full” notification every other hour because of your camera roll?
Alright now let’s get you working smart with Instagram Theme
How to find an Instagram Theme and develop it for your content
- Do your desktop research = DO NOT BUY all the filter packs
This is so simple and what it leads you to is a gold mine
All the hard work of trying to find out the perfect filters is done for youClick on “Images”
***More combinations on the Google Search
The key is that these combos give you the right filter combinations that work to make your feed look beautiful especially with those on the go photos from events or out and about. You will naturally gravitate to the themes you like and this will help you narrow down your preferences to color and style. And therefore invest in the filter packs you will actually use.
- Video tutorials
There are countless video tutorials on YouTube on how to choose an Instagram theme and build your feed accordingly.
- Blending your Boomerangs, videos and professional photographs into your theme
Alternate the posts is my answer. I never put a VSCO filter on a photo taken on a camera that is not my iPhone. My Boomerangs and videos are often unretouched just filmed with as much natural light as possible.
Ok y’all, that is it with the Instagram Themes
It is simple and I want y’all to go explore your own Instagram theme style before next week because next week we will be exploring Instagram editing through apps like VSCO and Facetune for that on the go content.
Images sourced via Pinterest