Since Dynamique Blog’s launch, I have been thinking of ways to introduce some new concepts to the food section. Sometimes just looking at online reviews just does not cut it – but that got me thinking – what is it that defines the “foodies” of today?
Is it the phones by the table or the photographs of perfect meals posted online before anyone has taken a bite?
Is this what defines the “foodies” of today or even Millenials at that?
So what exactly is this trend that Millenials engage in?
Millennials (Gen-Y) have been described as the “foodie generation”.
They engage with their followers and connect with their food; whether it is going to a new restaurant or visiting an organic store.
This generation craves experiences over products and social media platforms are starting to play an important role – making all these experiences ever more noticeable. (3)
44% Millennials between the ages of 21-24 have posted a photo of food or drinks, they or someone else having on social media and 61% of Millennials in the same age group would rather have dinner at a new restaurant than buy a new pair of shoes.
52% of Millennials between the ages of 21-32 would rather go to a food festival than music festival. (1)
With the statistics above, its hard to deny the fact that food is becoming a new status symbol or it might even be viewed as a form of social currency. Food is an experience and often a communal one at that.
New digital and social media platforms had made sharing what is on your plate a commonplace. Food is being embraced as a vehicle for self-expression and storytelling. (2)
On a more personal level, what I take away from this era of the “foodie” is that food blogging is about finding something and expressing a sense of creativity in everyday life.
I look at it as a form of ‘creative production’, it is about documenting our relationship with food, which ironically as it sounds – is fundamental to my identity as a “foodie”.
But at times, I had to step back and think, ‘why am I posting this picture?’
So let me pose this question to you,
Photography by @rev_eller
- Bliss, Maryleigh. (October, 2014). “Is Food The New Status Symbol?” Engage: GenY MediaPost. http://www.mediapost.com/publications/article/235941/is-food-the-new-status-symbol.html
- Fromm, Jeff. (2014, March). “Millennial Foodies Inspire Innovative Culinary Trends.” Marketing Daily MediaPost. http://www.millennialmarketing.com/2014/03/millennial-foodies-inspire-innovative-culinary-trends/
- UCI Trend Lab. (December, 2014). “Millennials, The Foodie Generation”. http://corporate.univision.com/2014/12/millennials-the-foodie-generation